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Adobe Certified Master - Marketo Engage Architect New Exam Format EARLY ACCESS INFORMATION AND DETAILS

The Adobe Credential Program is completing its integration of legacy Marketo Engage certification exams into the Adobe credential framework. The Adobe Certified Master - Marketo Engage Architect is a new written exam for candidates intending to be Marketo Engage business solution architects.

The beta test will be available from October 15 through November 5, 2021, and it is open to current MCSAs and MCEs. Take the opportunity to review this new exam and provide us feedback! To register for the free beta test, click here. We will contact you when the exam is ready to be scheduled.

  • Availability: October 18 through November 5, 2021
  • Time: up to 2 hours
  • Number of questions: 40
  • Format: online proctored through Examity (requires a camera) | scroll down for standard rules of online proctored exams
  • Registration: register and schedule through the Adobe Credential Management System
  • Beta exam voucher price: Free
  • Important: As part of the beta process, there is no pass/fail result immediately after taking the test. Psychometricians will analyze exam data after the beta. Exam results will be posted on February 21, 2022 after the actual exam goes live.

Requirements to Achieve the Architect Certificate

  • Pass exam AD0-E554 (new Adobe Certified Expert - Marketo Engage Business Practitioner)
  • Pass exam AD0-E556 (this Architect exam)

Minimum Candidate Experience

At a minimum, the candidate seeking to become a certified master as an Adobe Marketo Engage Architect is a current Marketo Engage Certified Expert with at least five years of experience preferably with multiple instances of Marketo, understands the business impact and effectively explains/communicates their solution to the stakeholders (technical and non-technical) at different levels, conceptualizes a solution and translates it to a Marketo architecture, understands the business processes impacted by integrations, and understands the principles of architecting an instance.

The candidate should be familiar with the following tools/technologies

  • Marketo features, functionality, and apps
  • Database systems
  • API connectivity
  • CRM platform
  • Marketing technology platforms

Out of Scope

It is important to note that this is NOT a system administrator or Marketo developer exam. The topics considered out of scope for this exam include:

  • System administrator day-to-day tasks
  • API development
  • Data attribution tasks
  • Tasks / topics covered by the new Adobe Certified Expert exam
  • Managing Marketo within a Martech stack

Domains and Objectives

Section 1: Project Leadership

  • Given a case study, identify the right stakeholders
  • Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
  • Given a modified process, determine who needs enablement and efficient enablement rollout plan
  • Evaluate an audit and recommend priorities and timeline

Section 2: Marketo Architecture Design

  • Gather requirements/needs and recommend a lead management and lifecycle design
  • Review an existing implementation and document findings
  • Given a business need, identify the different behaviors for scoring
  • Review an existing implementation, recommend actions to scale campaign execution
  • Outline an operational procedure for lead routing multiple countries
  • Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance
  • Identify the different types of integrations and when to use them
  • Given a scenario/case study, outline various stages in the person lifecycle impacted by proposed changes/requirements
  • Appraise a set of requirements and recommend an approach to campaign logic

Section 3: Reporting and Attribution

  • Given a model to review, explain/articulate the concept of detours in the lifecycle modeler
  • Given an online advertising or organic social or content, recommend an approach for reporting
  • Illustrate how to validate Marketo reporting in tracking lifecycle changes
  • Identify metrics to use in a given report type
  • Identify how to track multi-channel attribution to evaluate ROI
  • Identify and describe the pros and cons of different attribution models
  • Given a business requirement, describe the effects of channel set up to reporting

Section 4: Advanced Operations

  • Given a scenario, identify appropriate steps to improve management or governance
  • Given a set of requirements, recommend an efficient data schema
  • Evaluate a customer's implementation and recommend actions to improve deliverability
  • Evaluate a customer's implementation and recommend actions to improve administration management
  • Gather information about a client's implementation and recommend security practices
  • Explain the applicability of workspace and partitions for a given scenario

Standard Rules for Online Proctored Exams

  • Clear your desk and the surrounding area
  • Stay connected to a power source
  • No phones or headphones
  • No dual monitors
  • No leaving your seat
  • You must be alone in the room
  • No Talking
  • Your webcam, speakers, and microphone must remain on throughout the test
  • You must stay in view of the webcam for the duration of the test

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